![]() ![]() When mistakes are made or boxes left unfilled, these should be visually marked or highlighted so it is easy for customers to go back and correct them. ![]() After all, for a one-off customer who probably won’t return, what sense is there in forcing to them to register a new account? Make it easy to pay When filling out forms, online merchants should avoid asking customers for unnecessary information. Make it easy to login, and offer a guest checkout option First of all, it should be quick and easy for users of online shopping platforms to log-in to their accounts and it should be equally easy for them to retrieve forgotten passwords (it usually occurs via an email sent to personal account).Īnd for those who are in a rush and don’t want to mess around for the latter, online merchants should offer a guest checkout option as well. ![]() For online merchants, then, one of the best things they can do to motivate consumers to buy the products that actually put inside their shopping carts is to create the ideal checkout page. You can avoid a long line at the ticketing office at the museum by purchasing Hermitage tickets online.Īccording to the best research, it’s a mixture of concern over the security of online payment, unanticipated shipping costs, and the hassle of remembering one’s login details or having to create a fresh user account. ![]()
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